When you look around in any crowd and you see a tough-looking dad with his young daughter, a middle-aged couple that is clearly deeply in love, a group of friends making fools of themself with giant grins that only come from knowing you're with those who got your back you know matter what – and if you're me, you'd somehow be left wondering how did this one event reach all those different parts of the society? What is the force that is bringing these individuals from different walks of life all to this out-of-the-beaten-path venue? What units this group?
And often it is music.
These experiences are often facilitated by ticket sales. So for the past years I have been building a product, Promogogo, that makes the creation of these magical moments more streamlined.
It's for the geniuses and risk-takers and the creatives who take on the daunting task of putting these live shows on. And they need to know how it's all going.